World's Largest Car Rental Network Grows in Australia with new partnership
March 16, 2020
The world’s largest car rental company, Enterprise Holdings, Inc., has extended its operations into Regional Australia through a partnership with Adelaide based Cedrent Vehicle Hire. The partnership also involves Redspot, which is the master franchise holder for Australia & New Zealand. This deal will bring Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands to the outback.
Cedrent Vehicle Hire’s majority owners, Munda Wana Wilurarra Pty Ltd, a Ceduna operated subsidiary company of Far West Coast Investments Pty Ltd, helped to finalise the franchise deal with Enterprise Holding late last year.
The franchise acquisition will transform Enterprise Rent a Car SA/NT into one of the few companies to have an Aboriginal majority owned franchise vehicle hire service in Australia.
The business will operate at Adelaide, Darwin, Ceduna, Port Augusta, Coober Pedy, Alice Springs, Port Lincoln and Whyalla and boasts a large commercial fleet including site specific and mine spec utes, 4WDs, buses and trucks.
Michael Fischer, Enterprise franchising operations manager for Australia said: “We are delighted to announce the expansion of operations in Australia to this region.”
“Australia is a vast and diverse country with unique environments and a unique culture. By connecting with Cedrent, we hope to assist and showcase our continued support for causes that empower & improve the quality of life in local communities including that of Indigenous Australians”
“We also want to be where our customers need us, and to deliver a consistent experience wherever they travel. Our aim is to enable people to access mobility where they live, where they work and wherever they travel across the world.”
Darren Walmsley of Cedrent Car Hire said: “Cedrent is proud to partner with Redspot & Enterprise Holdings in representing the three largest global car rental service brands.
“Our highly experienced and customer service-oriented team, which is complemented by a diverse fleet of vehicles, is focused on ensuring that all of our clients experience an enjoyable experience, every time they visit our rental locations.
“We strive to exceed our customers’ expectations and aim to establish a well rounded fleet tailored specifically to each of our clients unique set of requirements.
“At Cedrent we are committed to putting our customers’ needs first and as a result they will all continue to enjoy a safe and rewarding journey throughout Australia.”
Thai Pham, Franchise Relationship Manager of Redspot said: “We have adopted an ambitious plan and successfully established Enterprise Holdings franchises across Australia’s vast landscape.
“We are delighted to partner with Cedrent Car Hire, establishing stronger roots to be able to cater for key sectors that help power Australia’s Economy. This will add to the already impressive list of countries served by Enterprise Holdings. Our new partnership will benefit everyone, and we welcome them to the team.”